By Nikhil Kalanjee

10 September 2015

Elena Alcalde

Head of Communications, Impact Hub Madrid

Speaking for an award-winning incubator

The company

Impact Hub Madrid was born to bridge the gap between the city's vibrant social activist scene and its equally exciting start-up sector. While the hub initially focused on helping new businesses get going, the success of its members means its challenge now is to support companies as they expand out of Madrid and into the global marketplace. Catering for more than 300 users over three buildings has forced the hub to be creative with its interior design – it has won awards for the stylish, cost-effective and multi-functional workspaces it has created.

Background

Elena first came to Impact Hub Madrid as part of the RiderState team. She was leading the PR and communications effort for the cycling start-up's crowdfunding campaign, but loved the hub so much she decided to stay on and develop its comms strategy and community. It's a role her background in journalism and creative copywriting made her ideally suited for. Plus she can still cycle to work…

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